How a movement is made

Leadership is over-glorified.

Courageously follow and show others how to follow.

Thanks to Matt Iles for sparking this one.

Kanye West's DONDA

From @Kanyewest:

I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!!....

The name of the company is DONDA

DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas...

I used to blog all the time an fit was a way to get my opinion out...

Dr Dre redesigned headphones and made more impact off of one product.

I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts...

app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ...

doctors, scientist,teachers...

DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford...

I want to put creatives in a room together with like minds that are all waaaay doper than me

We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.

...To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.

DONDA

This will all take time but I wanted everyones to know what I really care about... I care about people. I care about my fans..

I care about people who have never heard of me... There are over 7 billion people on the planet now...

It's something about coming from music that makes me so optimistic... Music travels and is not limited to only the wealthy.

Sometimes my grammar is wrong but my thinking is right : )

My mom was an English teacher so I know she sends an SMDH from heaven : )

5:18 am in London... My dreams keep me woke

The Watch the Throne tour was a small example of what a Donda Experience can be...

I'm currently working on a new 7 screen experience http://t.co/4XmQmCL3

How to use twitter, by Hayes Thompson. Part 1

Go to the second box down on the right hand side entitled 'Who to follow'.

1. Click on the suggestions to see whether you would be interested in following those people or not.

2. Click 'refresh' to see new suggestions.

3. Repeat steps one and two until twitter suggests you follow Cheryl Cole and Tulisa from N-Dubz.

4. Click the small 'x' button on the ride to make sure twitter never suggests you follow these people again.

We're open until the letters fly off this sign

Before Hurricane Irene/English humour


Via Copyranter

After Hurricane Irene/English humour

Apostrophe catastrophe

Pic via @Hellocreatives. Created by @willrolls

On the day that the BBC ran a story (you probably remember it) about how poor spelling is costing millions in online sales, I also came across a interesting kinetic typography presentation featuring Stephen Fry talking about language.

I’ll link to it at the bottom, 1] so you can read the rest of this post comfortably and 2] so we end on a more positive note because, let’s face it, worrying about little marks that come before and after ‘S’s and in between ‘N’s and ‘T’s is a tad anal.

But while Stephen Fry as ever makes a brilliant case, businesses do need to take more care about their copy.

I would say that, wouldn’t I? I’m a copywriter and so that’s how I make a living – by helping businesses talk proper/better/nicely.

And there are a whole lot of other important points to consider when it comes to your written communication, like clarity, interestingness and persuasiveness.

But you just can’t aim for perfection without caring about the basics, and so every business should be getting basic grammar and punctuation right.

My favourite (yes, you might call me a word geek, although I’d never use the word ‘geek’ to describe myself – it’s just too ugly) mistake I’ve seen is this:

The do’s and don’ts of...

I love it because people who write this make the mistake on the word ‘do’, but never do on the word ‘don’t’, presumably because it already has an apostrophe, as if one of the rules is ‘never, ever have two apostrophes in the same word’, which, by the way, you never should, it’s probably just that it’s so freaking obvious, there just isn’t a rule.

And today, almost unbelievably, but no less comically, the following two phrases are twitter trending topics:

A’s and B’s

C’s

You couldn’t make it up. Well you could, if you were really shit at apostrophes, which it seems a lot of people are.

Now I’m not really a snob. Really I’m not. I even like Dan Brown novels because I’d rather read a good story than a literary masterpiece (or does that just make me uncultured?). But I reckon businesses should really, really make sure their copy plays by the rules.

Why? Because you want intelligent people and people who care to have trust in your company – and why should they do that if you can’t even be bothered to write properly?

But then, I would say that wouldn’t I?

Now time to get inspired by language:

The 2nd longest advertising hoarding in the world

Unofficially, that is.

But even at 800m, it's not really an attempt at a world record.

More that the advertising hoarding in question runs around the outside of the recycling centre for Masdar City, one of the world's most sustainable developments - so you'd expect it to be big.

It's a bit of cheat because there's 'only' 400m of English copy, with 400m translated into Arabic (Masdar City, in case you haven't heard, is in Abu Dhabi).



Still, it was fun to work on and while Masdar doesn't pump out much pollution, it does generate some pretty impressive statistics.

For example, the aluminium the city commissions in its own build produces just 12% of the carbon emissions of the regular kind.

I could go on, but no amount of copy I write here could compete. Who said long copy was dead?

More on the Masdar story

Society

It'll all end in tiers.